Signage, word power and remnant space – it’s important to make use of all three of these. Let’s look first at the sign. A good sign reminds, spurs impulse, implants inclination, sharpens the company’s identity, and gives a brief message. Go out and read your sign. Does it do all of this? Now, let’s consider a different kind of advertising, flyers or classifieds. Are there any words that are more appealing and powerful than others? You bet there are. A study done at Princeton found that the following words had great drawing power: “save, new, results, safety, easy, discovery, proven, guarantee, free, now, secret, and benefits.” Consider using them appropriately in your advertisements. Also, did you know that there is a way to buy radio and T.V. time and even magazine space without incurring the equivalent of the national debt? Well, there is! Use remnant space! When you contact the media in which you have an interest, tell the sales person to provide you with information on remnant space and to let you know how deep the discount is going to be.

A few years ago, we designed some marketing/advertising tip sheets for our own clients, and I shared some of the key points with you in this article, but if you are really serious about creating a world class image on an imagination budget, here are some quick tips that should help you achieve that image:

14 TIPS TO REMEMBER